Makaleler

		[
    {
        "id": 3522,
        "link": "https:\/\/umitunker.com\/en\/satisin-temelleri-adan-zye-kavramlar-ve-stratejiler\/",
        "name": "satisin-temelleri-adan-zye-kavramlar-ve-stratejiler",
        "thumbnail": {
            "url": "https:\/\/umitunker.com\/wp-content\/uploads\/2025\/11\/pexels-photo-5650041-5650041-scaled.jpg",
            "alt": "Sat\u0131\u015f\u0131n Temelleri: A\u2019dan Z\u2019ye Kavramlar ve Stratejiler"
        },
        "title": "Sat\u0131\u015f\u0131n Temelleri: A\u2019dan Z\u2019ye Kavramlar ve Stratejiler",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "November 06, 2025",
        "dateGMT": "2025-11-06 10:28:33",
        "modifiedDate": "2025-11-06 11:27:49",
        "modifiedDateGMT": "2025-11-06 11:27:49",
        "commentCount": "0",
        "commentStatus": "open",
        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a>, <a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a> <a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/sales-psychology\/' rel='post_tag'>sales psychology<\/a><a href='https:\/\/umitunker.com\/en\/tag\/satis\/' rel='post_tag'>sat\u0131\u015f<\/a>"
        },
        "readTime": {
            "min": 14,
            "sec": 43
        },
        "status": "publish",
        "content": "Sat\u0131\u015f, bir i\u015fletmenin can damar\u0131d\u0131r, \u00e7\u00fcnk\u00fc \u00fcr\u00fcn ve hizmetlerin de\u011ferini m\u00fc\u015fteri g\u00f6z\u00fcnde somut bir faydaya d\u00f6n\u00fc\u015ft\u00fcren bir s\u00fcre\u00e7tir. Bu yaz\u0131da, sat\u0131\u015f\u0131n temellerinden ba\u015flayarak, stratejiler ve kavramlarla dolu bir yolculu\u011fa \u00e7\u0131kaca\u011f\u0131z. Hem bireysel hem de kurumsal sat\u0131\u015f dinamiklerini, ileri sat\u0131\u015f tekniklerini ve gelece\u011fin trendlerini ke\u015ffedece\u011fiz.\u00a0 Sat\u0131\u015f\u0131n Tan\u0131m\u0131 ve \u00d6nemi Sat\u0131\u015f, bir \u00fcr\u00fcn ya da hizmetin m\u00fc\u015fteriye ula\u015ft\u0131r\u0131lmas\u0131 s\u00fcrecidir. \u0130\u015fletmelerin s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u00e7in"
    },
    {
        "id": 3484,
        "link": "https:\/\/umitunker.com\/en\/dert-zinciri-sorunlarin-derinlerindeki-nedenleri-anlama-ve-cozumleme-yontemi\/",
        "name": "dert-zinciri-sorunlarin-derinlerindeki-nedenleri-anlama-ve-cozumleme-yontemi",
        "thumbnail": {
            "url": "https:\/\/umitunker.com\/wp-content\/uploads\/2025\/11\/1762239082788.jpg",
            "alt": "Dert Zinciri"
        },
        "title": "Dert Zinciri: Sorunlar\u0131n Derinlerindeki Nedenleri Anlama ve \u00c7\u00f6z\u00fcmleme Y\u00f6ntemi",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "November 04, 2025",
        "dateGMT": "2025-11-04 10:48:48",
        "modifiedDate": "2025-11-04 10:48:48",
        "modifiedDateGMT": "2025-11-04 10:48:48",
        "commentCount": "0",
        "commentStatus": "open",
        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-gelistirme\/\" rel=\"category tag\">\u0130\u015f Geli\u015ftirme<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-gelistirme\/\" rel=\"category tag\">\u0130\u015f Geli\u015ftirme<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/root-cause\/' rel='post_tag'>root cause<\/a>"
        },
        "readTime": {
            "min": 8,
            "sec": 52
        },
        "status": "publish",
        "content": "Dert Zinciri Dert zinciri, i\u015f s\u00fcre\u00e7lerinde ve anlat\u0131 tasar\u0131m\u0131nda kritik bir kavram olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Bu terim, kullan\u0131c\u0131lar\u0131n, karakterlerin veya payda\u015flar\u0131n ard\u0131\u015f\u0131k istek, arzu ve beklentilerinin sistematik bir \u015fekilde ortaya konulmas\u0131n\u0131 ifade eder. Dert zincirin uygulamalar\u0131, herhangi bir proje ya da organizasyonun kapsam\u0131n\u0131 belirlemek ve sonu\u00e7lar\u0131n\u0131 daha iyi y\u00f6netmek i\u00e7in olduk\u00e7a \u00f6nemlidir. \u00d6zellikle bir projenin ba\u015flang\u0131\u00e7 a\u015famas\u0131nda, t\u00fcm payda\u015flar\u0131n ihtiya\u00e7"
    },
    {
        "id": 3258,
        "link": "https:\/\/umitunker.com\/en\/satis-psikolojisi-satis-performansini-artirmanin-anahtari\/",
        "name": "satis-psikolojisi-satis-performansini-artirmanin-anahtari",
        "thumbnail": {
            "url": "https:\/\/umitunker.com\/wp-content\/uploads\/2025\/11\/g25417a3a6853959add1f6b2070b23ad2150323435653357aaba12e5a94db6300b22ee6c61d6ebfda49460da253bdd4161a09c5755d6f089bee18d57796e8d19b_1280-7853377.jpg",
            "alt": "darling, terrace, buildings, people, shades, sun, sunset, afternoon, orange, nature, glow, light"
        },
        "title": "Sat\u0131\u015f Psikolojisi: Sat\u0131\u015f Performans\u0131n\u0131 Art\u0131rman\u0131n Anahtar\u0131",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "October 31, 2025",
        "dateGMT": "2025-10-31 07:29:03",
        "modifiedDate": "2025-10-31 07:29:03",
        "modifiedDateGMT": "2025-10-31 07:29:03",
        "commentCount": "0",
        "commentStatus": "open",
        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/pazarlama\/\" rel=\"category tag\">Pazarlama<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/pazarlama\/\" rel=\"category tag\">Pazarlama<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/sales-psychology\/' rel='post_tag'>sales psychology<\/a>"
        },
        "readTime": {
            "min": 9,
            "sec": 5
        },
        "status": "publish",
        "content": "Sat\u0131\u015f Psikolojisinin Temelleri Sat\u0131\u015f psikolojisi, insanlar\u0131n sat\u0131n alma kararlar\u0131n\u0131 nas\u0131l verdi\u011fini anlamak i\u00e7in psikolojik ilkeleri ve kavramlar\u0131 inceleyen bir disiplindir. Bu alan, \u00f6zellikle pazarlama ve sat\u0131\u015f stratejilerinin geli\u015ftirilmesinde kritik bir rol oynamaktad\u0131r. Tarihsel olarak, sat\u0131\u015f psikolojisi, t\u00fcketici davran\u0131\u015flar\u0131n\u0131 ve motivasyonlar\u0131n\u0131 ara\u015ft\u0131ran sosyal bilimlerin bir par\u00e7as\u0131 olarak ortaya \u00e7\u0131km\u0131\u015ft\u0131r. 20. y\u00fczy\u0131l\u0131n ba\u015flar\u0131nda, psikologlar ve sosyologlar, insanlar\u0131n al\u0131\u015fveri\u015f yaparken nas\u0131l d\u00fc\u015f\u00fcnd\u00fcklerine dair"
    },
    {
        "id": 3263,
        "link": "https:\/\/umitunker.com\/en\/satis-psikolojisinin-temelleri\/",
        "name": "satis-psikolojisinin-temelleri",
        "thumbnail": {
            "url": "https:\/\/umitunker.com\/wp-content\/uploads\/2025\/11\/geabc60dc2bf18f0014fc8dc200d4b9bcc3048d2bff09f74d73c0fca0936a6da6db72f7c726fdd2752e592138933c8c10b00df51606df5612f90927f767348c64_1280-6576684.jpg",
            "alt": "silhouettes, people, bank, suitcase, building, structure, to travel, station, wait, bank, bank, bank, bank, bank"
        },
        "title": "Sat\u0131\u015fta \u00dcst\u00fcnl\u00fck \u0130nsan Davran\u0131\u015f\u0131n\u0131 Okuma Sanat\u0131",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "October 31, 2025",
        "dateGMT": "2025-10-31 00:00:16",
        "modifiedDate": "2025-11-01 13:59:11",
        "modifiedDateGMT": "2025-11-01 13:59:11",
        "commentCount": "0",
        "commentStatus": "open",
        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"
        },
        "taxonomies": {
            "post_tag": ""
        },
        "readTime": {
            "min": 15,
            "sec": 36
        },
        "status": "publish",
        "content": "\u0130nsan Davran\u0131\u015f\u0131n\u0131 Okuyarak Sat\u0131\u015fta \u00dcst\u00fcnl\u00fck Kurman\u0131n Bilimsel Yollar\u0131 G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i pazar\u0131nda, sat\u0131\u015f yaln\u0131zca iyi bir \u00fcr\u00fcn anlat\u0131m\u0131 ya da etkileyici bir sunumla kazan\u0131lm\u0131yor. Asl\u0131nda, ba\u015far\u0131n\u0131n ger\u00e7ek anahtar\u0131; insan zihninin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, duygular\u0131n sat\u0131n alma kararlar\u0131n\u0131 nas\u0131l bi\u00e7imlendirdi\u011fini ve ba\u011flam\u0131n tercihleri nas\u0131l y\u00f6nlendirdi\u011fini derinlemesine kavramaktan ge\u00e7iyor. Bu yaz\u0131da, sat\u0131\u015f psikolojisinin teorik temellerini pratik stratejilerle ustaca bir araya getirerek; sahada uygulanabilir, \u00f6l\u00e7\u00fclebilir"
    },
    {
        "id": 2101,
        "link": "https:\/\/umitunker.com\/en\/liderlikte-duygusal-zekanin-gucu\/",
        "name": "liderlikte-duygusal-zekanin-gucu",
        "thumbnail": {
            "url": "https:\/\/umitunker.com\/wp-content\/uploads\/2025\/11\/pexels-photo-837358-837358-scaled.jpg",
            "alt": "A stylish man with a backpack boards a tram in bustling Budapest, Hungary, during the day."
        },
        "title": "Liderlikte Duygusal Zekan\u0131n G\u00fcc\u00fc",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "September 17, 2025",
        "dateGMT": "2025-09-17 17:26:16",
        "modifiedDate": "2025-11-01 16:41:46",
        "modifiedDateGMT": "2025-11-01 16:41:46",
        "commentCount": "0",
        "commentStatus": "open",
        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/ikna\/' rel='post_tag'>ikna<\/a><a href='https:\/\/umitunker.com\/en\/tag\/iletisim\/' rel='post_tag'>ileti\u015fim<\/a><a href='https:\/\/umitunker.com\/en\/tag\/liderlik\/' rel='post_tag'>liderlik<\/a><a href='https:\/\/umitunker.com\/en\/tag\/satis\/' rel='post_tag'>sat\u0131\u015f<\/a>"
        },
        "readTime": {
            "min": 3,
            "sec": 15
        },
        "status": "publish",
        "content": "G\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda, liderlik kavram\u0131 yaln\u0131zca vizyon belirlemekle ya da g\u00fc\u00e7l\u00fc stratejiler geli\u015ftirmekle s\u0131n\u0131rl\u0131 de\u011fildir. Art\u0131k liderlerden beklenen, ekiplerini duygusal olarak da kavrayabilmeleri, yenilik\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131lar i\u00e7in duygusal zekalar\u0131n\u0131 etkin bir \u015fekilde kullanabilmeleridir. Sat\u0131\u015f, ikna ve liderlik alanlar\u0131nda \u00f6ne \u00e7\u0131kmak isteyen C-Level y\u00f6neticiler, duygusal zekan\u0131n g\u00fcc\u00fcnden faydalanarak hem kendi ekiplerini hem de m\u00fc\u015fterilerini daha etkili \u015fekilde y\u00f6netmektedir. Bu makalede,"
    },
    {
        "id": 2100,
        "link": "https:\/\/umitunker.com\/en\/satista-itirazlari-asmanin-etkili-yontemleri\/",
        "name": "satista-itirazlari-asmanin-etkili-yontemleri",
        "thumbnail": {
            "url": false,
            "alt": false
        },
        "title": "Sat\u0131\u015fta \u0130tirazlar\u0131 A\u015fman\u0131n Etkili Y\u00f6ntemleri",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "September 17, 2025",
        "dateGMT": "2025-09-17 17:26:16",
        "modifiedDate": "2025-11-01 10:14:36",
        "modifiedDateGMT": "2025-11-01 10:14:36",
        "commentCount": "0",
        "commentStatus": "open",
        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/ikna\/' rel='post_tag'>ikna<\/a><a href='https:\/\/umitunker.com\/en\/tag\/iletisim\/' rel='post_tag'>ileti\u015fim<\/a><a href='https:\/\/umitunker.com\/en\/tag\/liderlik\/' rel='post_tag'>liderlik<\/a><a href='https:\/\/umitunker.com\/en\/tag\/satis\/' rel='post_tag'>sat\u0131\u015f<\/a>"
        },
        "readTime": {
            "min": 3,
            "sec": 37
        },
        "status": "publish",
        "content": "Sat\u0131\u015f s\u00fcreci yaln\u0131zca \u00fcr\u00fcn\u00fc veya hizmeti sunmaktan ibaret de\u011fildir; as\u0131l ba\u015far\u0131, m\u00fc\u015fterinin itirazlar\u0131yla kar\u015f\u0131la\u015f\u0131ld\u0131\u011f\u0131nda g\u00f6sterilen tutum ve stratejilerde yatar. Modern pazarlama ve sat\u0131\u015f d\u00fcnyas\u0131nda C-Level y\u00f6neticiler ile sat\u0131\u015f profesyonellerinin en \u00e7ok kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklardan biri, m\u00fc\u015fterilerin \u00e7e\u015fitli gerek\u00e7elerle sundu\u011fu itirazlar\u0131 a\u015fabilmektir. Akademik literat\u00fcrden saha tecr\u00fcbelerine, vaka analizlerinden istatistiksel verilere kadar pek \u00e7ok kayna\u011f\u0131n i\u015faret etti\u011fi \u00fczere, itirazlar\u0131n do\u011fru y\u00f6netilmesi bir sat\u0131\u015f\u0131n"
    },
    {
        "id": 2115,
        "link": "https:\/\/umitunker.com\/en\/satis-sureclerinde-veri-analitiginin-rolu\/",
        "name": "satis-sureclerinde-veri-analitiginin-rolu",
        "thumbnail": {
            "url": false,
            "alt": false
        },
        "title": "Sat\u0131\u015f S\u00fcre\u00e7lerinde Veri Analiti\u011finin Rol\u00fc",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "September 17, 2025",
        "dateGMT": "2025-09-17 17:26:15",
        "modifiedDate": "2025-11-02 17:44:26",
        "modifiedDateGMT": "2025-11-02 17:44:26",
        "commentCount": "0",
        "commentStatus": "open",
        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/ikna\/' rel='post_tag'>ikna<\/a><a href='https:\/\/umitunker.com\/en\/tag\/iletisim\/' rel='post_tag'>ileti\u015fim<\/a><a href='https:\/\/umitunker.com\/en\/tag\/liderlik\/' rel='post_tag'>liderlik<\/a><a href='https:\/\/umitunker.com\/en\/tag\/satis\/' rel='post_tag'>sat\u0131\u015f<\/a>"
        },
        "readTime": {
            "min": 3,
            "sec": 32
        },
        "status": "publish",
        "content": "Sat\u0131\u015f d\u00fcnyas\u0131nda ba\u015far\u0131, yaln\u0131zca \u00fcr\u00fcn veya hizmetin kalitesiyle de\u011fil, ayn\u0131 zamanda veriye dayal\u0131 karar alma mekanizmalar\u0131n\u0131n g\u00fcc\u00fcyle \u015fekillenmektedir. \u00d6zellikle dijitalle\u015fmenin h\u0131z kazand\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fcz pazarlar\u0131nda, sat\u0131\u015f s\u00fcre\u00e7lerinin etkin y\u00f6netimi i\u00e7in veri analiti\u011fi vazge\u00e7ilmez bir ara\u00e7 haline gelmi\u015ftir. Veri analiti\u011fi, sat\u0131\u015f ekiplerine yaln\u0131zca mevcut performans\u0131 analiz etme imk\u00e2n\u0131 sunmakla kalmaz, ayn\u0131 zamanda gelece\u011fe y\u00f6nelik stratejiler geli\u015ftirme ve rekabet avantaj\u0131 elde etme konusunda"
    },
    {
        "id": 2114,
        "link": "https:\/\/umitunker.com\/en\/psikolojik-sermaye-ile-calisan-verimliligi-saglamak\/",
        "name": "psikolojik-sermaye-ile-calisan-verimliligi-saglamak",
        "thumbnail": {
            "url": false,
            "alt": false
        },
        "title": "Psikolojik Sermaye ile \u00c7al\u0131\u015fan Verimlili\u011fi Sa\u011flamak",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "September 17, 2025",
        "dateGMT": "2025-09-17 17:26:15",
        "modifiedDate": "2025-11-02 14:30:55",
        "modifiedDateGMT": "2025-11-02 14:30:55",
        "commentCount": "0",
        "commentStatus": "open",
        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/ikna\/' rel='post_tag'>ikna<\/a><a href='https:\/\/umitunker.com\/en\/tag\/iletisim\/' rel='post_tag'>ileti\u015fim<\/a><a href='https:\/\/umitunker.com\/en\/tag\/liderlik\/' rel='post_tag'>liderlik<\/a><a href='https:\/\/umitunker.com\/en\/tag\/satis\/' rel='post_tag'>sat\u0131\u015f<\/a>"
        },
        "readTime": {
            "min": 3,
            "sec": 23
        },
        "status": "publish",
        "content": "G\u00fcn\u00fcm\u00fcz rekabet\u00e7i i\u015f d\u00fcnyas\u0131nda, \u00e7al\u0131\u015fan verimlili\u011fi sadece teknik bilgi ve deneyimle sa\u011flanamaz. \u00d6zellikle sat\u0131\u015f, ikna ve liderlik odakl\u0131 sekt\u00f6rlerde, \u00e7al\u0131\u015fanlar\u0131n psikolojik sa\u011flaml\u0131\u011f\u0131, motivasyonu ve adaptasyon yetene\u011fi \u00f6n plana \u00e7\u0131kmaktad\u0131r. Bu noktada, son y\u0131llarda akademik literat\u00fcrde s\u0131k\u00e7a kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z \\\"psikolojik sermaye\\\" kavram\u0131, \u00e7al\u0131\u015fanlar\u0131n i\u015f performans\u0131 ve genel verimlili\u011fi \u00fczerinde kritik bir role sahiptir. Psikolojik sermaye, sadece bireysel mutlulu\u011fu de\u011fil, ayn\u0131 zamanda kurumsal"
    },
    {
        "id": 2113,
        "link": "https:\/\/umitunker.com\/en\/satista-dijital-donusum-ve-teknoloji-kullanimi\/",
        "name": "satista-dijital-donusum-ve-teknoloji-kullanimi",
        "thumbnail": {
            "url": false,
            "alt": false
        },
        "title": "Sat\u0131\u015fta Dijital D\u00f6n\u00fc\u015f\u00fcm ve Teknoloji Kullan\u0131m\u0131",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "September 17, 2025",
        "dateGMT": "2025-09-17 17:26:15",
        "modifiedDate": "2025-11-02 13:11:23",
        "modifiedDateGMT": "2025-11-02 13:11:23",
        "commentCount": "0",
        "commentStatus": "open",
        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/ikna\/' rel='post_tag'>ikna<\/a><a href='https:\/\/umitunker.com\/en\/tag\/iletisim\/' rel='post_tag'>ileti\u015fim<\/a><a href='https:\/\/umitunker.com\/en\/tag\/liderlik\/' rel='post_tag'>liderlik<\/a><a href='https:\/\/umitunker.com\/en\/tag\/satis\/' rel='post_tag'>sat\u0131\u015f<\/a>"
        },
        "readTime": {
            "min": 7,
            "sec": 25
        },
        "status": "publish",
        "content": "Dijital d\u00f6n\u00fc\u015f\u00fcm, yaln\u0131zca teknoloji entegrasyonundan ibaret bir s\u00fcre\u00e7 olman\u0131n \u00f6tesinde, i\u015f d\u00fcnyas\u0131nda k\u00f6kl\u00fc bir paradigma de\u011fi\u015fimini temsil etmektedir. Sat\u0131\u015f fonksiyonu ise bu d\u00f6n\u00fc\u015f\u00fcmden en fazla etkilenen alanlardan biridir. G\u00fcn\u00fcm\u00fczde sat\u0131\u015f profesyonellerinin ve liderlerinin kar\u015f\u0131s\u0131ndaki en \u00f6nemli sorulardan biri \u015fudur: Dijitalle\u015fme sat\u0131\u015f s\u00fcre\u00e7lerini nas\u0131l yeniden \u015fekillendiriyor ve bu d\u00f6n\u00fc\u015f\u00fcme nas\u0131l ayak uydurabiliriz? Bu kapsaml\u0131 i\u00e7erikte, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn sat\u0131\u015f \u00fczerindeki etkilerini derinlemesine"
    },
    {
        "id": 2112,
        "link": "https:\/\/umitunker.com\/en\/liderlikte-kriz-yonetimi-ve-karar-alma\/",
        "name": "liderlikte-kriz-yonetimi-ve-karar-alma",
        "thumbnail": {
            "url": false,
            "alt": false
        },
        "title": "Liderlikte Kriz Y\u00f6netimi ve Karar Alma",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "September 17, 2025",
        "dateGMT": "2025-09-17 17:26:15",
        "modifiedDate": "2025-11-01 19:55:36",
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        "commentCount": "0",
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        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>"
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            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/ikna\/' rel='post_tag'>ikna<\/a><a href='https:\/\/umitunker.com\/en\/tag\/iletisim\/' rel='post_tag'>ileti\u015fim<\/a><a href='https:\/\/umitunker.com\/en\/tag\/liderlik\/' rel='post_tag'>liderlik<\/a><a href='https:\/\/umitunker.com\/en\/tag\/satis\/' rel='post_tag'>sat\u0131\u015f<\/a>"
        },
        "readTime": {
            "min": 3,
            "sec": 39
        },
        "status": "publish",
        "content": "y\u00fczy\u0131lda i\u015f d\u00fcnyas\u0131, belirsizli\u011fin ve h\u0131zl\u0131 de\u011fi\u015fimin egemen oldu\u011fu bir arenaya d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. Bu dinamik ortamda liderlerin en s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131 s\u0131navlardan biri de krizlerdir. Kriz anlar\u0131nda, liderlik yaln\u0131zca bir pozisyondan ibaret olmaktan \u00e7\u0131kar; vizyon, cesaret ve karar alma becerisiyle birle\u015fmi\u015f stratejik bir eyleme d\u00f6n\u00fc\u015f\u00fcr. \u00d6zellikle C-Level y\u00f6neticiler ve sat\u0131\u015f profesyonelleri i\u00e7in kriz y\u00f6netimi ve karar alma s\u00fcre\u00e7leri, \u015firketin s\u00fcrd\u00fcr\u00fclebilirli\u011fi a\u00e7\u0131s\u0131ndan kritik"
    },
    {
        "id": 2111,
        "link": "https:\/\/umitunker.com\/en\/etkili-iletisimde-retorik-ve-ikna-sanati\/",
        "name": "etkili-iletisimde-retorik-ve-ikna-sanati",
        "thumbnail": {
            "url": false,
            "alt": false
        },
        "title": "Etkili \u0130leti\u015fimde Retorik ve \u0130kna Sanat\u0131",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "September 17, 2025",
        "dateGMT": "2025-09-17 17:26:15",
        "modifiedDate": "2025-11-01 01:59:59",
        "modifiedDateGMT": "2025-11-01 01:59:59",
        "commentCount": "0",
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        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/ikna\/' rel='post_tag'>ikna<\/a><a href='https:\/\/umitunker.com\/en\/tag\/iletisim\/' rel='post_tag'>ileti\u015fim<\/a><a href='https:\/\/umitunker.com\/en\/tag\/liderlik\/' rel='post_tag'>liderlik<\/a><a href='https:\/\/umitunker.com\/en\/tag\/satis\/' rel='post_tag'>sat\u0131\u015f<\/a>"
        },
        "readTime": {
            "min": 3,
            "sec": 16
        },
        "status": "publish",
        "content": "G\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda ba\u015far\u0131ya ula\u015fman\u0131n yolu, etkili ileti\u015fim ve ikna kabiliyetinden ge\u00e7mektedir. \u00d6zellikle C-level y\u00f6neticiler ve sat\u0131\u015f profesyonelleri i\u00e7in, kitleleri harekete ge\u00e7irebilmek ve s\u00fcrd\u00fcr\u00fclebilir bir liderlik profili olu\u015fturmak, yaln\u0131zca bilgi birikimiyle de\u011fil, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc bir retorik ve ikna sanat\u0131na h\u00e2kim olmakla m\u00fcmk\u00fcnd\u00fcr. Bu kapsaml\u0131 e\u011fitim i\u00e7eri\u011finde, retori\u011fin ve iknan\u0131n sat\u0131\u015f ile liderlikteki merkezi rol\u00fcn\u00fc; temel retorik stratejiler, vaka analizleri,"
    },
    {
        "id": 2110,
        "link": "https:\/\/umitunker.com\/en\/satista-hikaye-anlaticiligi-ile-musteri-kazanmak\/",
        "name": "satista-hikaye-anlaticiligi-ile-musteri-kazanmak",
        "thumbnail": {
            "url": false,
            "alt": false
        },
        "title": "Sat\u0131\u015fta Hikaye Anlat\u0131c\u0131l\u0131\u011f\u0131 ile M\u00fc\u015fteri Kazanmak",
        "author": {
            "name": "umitunker",
            "link": "https:\/\/umitunker.com\/en\/author\/umitunker\/"
        },
        "date": "September 17, 2025",
        "dateGMT": "2025-09-17 17:26:15",
        "modifiedDate": "2025-11-01 01:06:48",
        "modifiedDateGMT": "2025-11-01 01:06:48",
        "commentCount": "0",
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        "categories": {
            "coma": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>",
            "space": "<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" rel=\"category tag\">\u0130\u015f D\u00fcnyas\u0131<\/a>"
        },
        "taxonomies": {
            "post_tag": "<a href='https:\/\/umitunker.com\/en\/tag\/ikna\/' rel='post_tag'>ikna<\/a><a href='https:\/\/umitunker.com\/en\/tag\/iletisim\/' rel='post_tag'>ileti\u015fim<\/a><a href='https:\/\/umitunker.com\/en\/tag\/liderlik\/' rel='post_tag'>liderlik<\/a><a href='https:\/\/umitunker.com\/en\/tag\/satis\/' rel='post_tag'>sat\u0131\u015f<\/a>"
        },
        "readTime": {
            "min": 3,
            "sec": 6
        },
        "status": "publish",
        "content": "Geleneksel sat\u0131\u015f tekniklerinin yerini, g\u00fcn\u00fcm\u00fcz dijital \u00e7a\u011f\u0131nda daha etkili ve duygusal ba\u011f kurabilen y\u00f6ntemler al\u0131yor. \u0130\u015fte bu noktada, hikaye anlat\u0131c\u0131l\u0131\u011f\u0131 (storytelling) profesyonel sat\u0131\u015f d\u00fcnyas\u0131nda g\u00fc\u00e7l\u00fc bir ara\u00e7 olarak \u00f6ne \u00e7\u0131k\u0131yor. Sat\u0131\u015f profesyonelleri ve C-Level y\u00f6neticiler i\u00e7in hikaye anlat\u0131c\u0131l\u0131\u011f\u0131, yaln\u0131zca bir \u00fcr\u00fcn ya da hizmeti tan\u0131tmaktan \u00e7ok daha fazlas\u0131n\u0131 ifade ediyor; m\u00fc\u015fteriyle duygusal ba\u011f kurmak, g\u00fcven olu\u015fturmak ve uzun vadeli m\u00fc\u015fteri"
    }
]