{"id":2695,"date":"2025-09-08T09:38:28","date_gmt":"2025-09-08T09:38:28","guid":{"rendered":"https:\/\/umitunker.com\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/"},"modified":"2025-11-02T15:26:31","modified_gmt":"2025-11-02T15:26:31","slug":"is-modeli-kanvasi-ile-basarili-girisim-planlama","status":"publish","type":"post","link":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/","title":{"rendered":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama"},"content":{"rendered":"<p>Giri\u015fimcilik d\u00fcnyas\u0131nda ba\u015far\u0131ya ula\u015fmak, yaln\u0131zca iyi bir fikre sahip olmaktan \u00e7ok daha fazlas\u0131n\u0131 gerektirir. \u0130\u015f Modeli Kanvas\u0131, giri\u015fimcilerin i\u015f fikirlerini sistematik bir \u015fekilde analiz etmelerine ve yap\u0131land\u0131rmalar\u0131na olanak tan\u0131yan g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Bu makalede, \u0130\u015f Modeli Kanvas\u0131\\&#8217;n\u0131n temel ad\u0131mlar\u0131n\u0131 ve ba\u015far\u0131l\u0131 giri\u015fimler i\u00e7in stratejik kullan\u0131m yollar\u0131n\u0131 incelerken, konuyu ger\u00e7ek hayat \u00f6rnekleri ve uygulamal\u0131 tablolarla destekleyece\u011fiz.<\/p>\n<h2>\u0130\u015f Modeli Kanvas\u0131: Giri\u015fim Planlamas\u0131nda Temel Ad\u0131mlar<\/h2>\n<p>\u0130\u015f Modeli Kanvas\u0131, Alexander Osterwalder taraf\u0131ndan geli\u015ftirilen ve i\u015f modellerinin dokuz temel yap\u0131 ta\u015f\u0131nda g\u00f6rsel olarak haritaland\u0131r\u0131lmas\u0131n\u0131 sa\u011flayan bir \u00e7er\u00e7evedir. Bu yap\u0131 ta\u015flar\u0131; m\u00fc\u015fteri segmentleri, de\u011fer \u00f6nerileri, kanallar, m\u00fc\u015fteri ili\u015fkileri, gelir ak\u0131\u015flar\u0131, temel kaynaklar, temel faaliyetler, temel ortakl\u0131klar ve maliyet yap\u0131s\u0131d\u0131r. Giri\u015fimciler, bu b\u00f6l\u00fcmleri doldurarak i\u015f fikirlerinin t\u00fcm y\u00f6nlerini sistematik \u015fekilde de\u011ferlendirme f\u0131rsat\u0131 bulurlar.<br \/>\nA\u015fa\u011f\u0131da \u00f6rnek bir tablo ile kanvas\u0131n temel bile\u015fenleri \u00f6zetlenmi\u015ftir:<\/p>\n<table>\n<thead>\n<tr>\n<th>Bile\u015fen<\/th>\n<th>A\u00e7\u0131klama<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u00fc\u015fteri Segmentleri<\/td>\n<td>Hedeflenen m\u00fc\u015fteri gruplar\u0131<\/td>\n<\/tr>\n<tr>\n<td>De\u011fer \u00d6nerileri<\/td>\n<td>Sunulan benzersiz de\u011ferler<\/td>\n<\/tr>\n<tr>\n<td>Kanallar<\/td>\n<td>\u00dcr\u00fcn\/hizmetin m\u00fc\u015fteriye ula\u015ft\u0131r\u0131lmas\u0131<\/td>\n<\/tr>\n<tr>\n<td>M\u00fc\u015fteri \u0130li\u015fkileri<\/td>\n<td>M\u00fc\u015fteriyle kurulan ileti\u015fim t\u00fcr\u00fc<\/td>\n<\/tr>\n<tr>\n<td>Gelir Ak\u0131\u015flar\u0131<\/td>\n<td>Elde edilen gelir kaynaklar\u0131<\/td>\n<\/tr>\n<tr>\n<td>Temel Kaynaklar<\/td>\n<td>\u0130\u015fletmenin sahip oldu\u011fu ana kaynaklar<\/td>\n<\/tr>\n<tr>\n<td>Temel Faaliyetler<\/td>\n<td>\u0130\u015fletmenin ger\u00e7ekle\u015ftirdi\u011fi ana faaliyetler<\/td>\n<\/tr>\n<tr>\n<td>Temel Ortakl\u0131klar<\/td>\n<td>\u0130\u015fin y\u00fcr\u00fct\u00fclmesini sa\u011flayan ortakl\u0131klar<\/td>\n<\/tr>\n<tr>\n<td>Maliyet Yap\u0131s\u0131<\/td>\n<td>\u0130\u015fletmenin ana maliyet kalemleri<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ba\u015flang\u0131\u00e7ta, giri\u015fimcilerin i\u015f fikirlerini bu dokuz temel ba\u015fl\u0131kta basit ve net ifadelerle \u00f6zetlemeleri b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Bu yakla\u015f\u0131m, karma\u015f\u0131k i\u015f modellerinin dahi sadele\u015ftirilerek daha anla\u015f\u0131l\u0131r ve y\u00f6netilebilir hale getirilmesini sa\u011flar. \u00d6rne\u011fin, bir online e\u011fitim platformu i\u00e7in m\u00fc\u015fteri segmentleri aras\u0131nda \u00fcniversite \u00f6\u011frencileri ve profesyoneller yer al\u0131rken, de\u011fer \u00f6nerisi ise esnek ve uygulamal\u0131 \u00f6\u011frenim deneyimi olabilir.<\/p>\n<p>Ger\u00e7ek hayattan bir \u00f6rnekle a\u00e7\u0131klamak gerekirse, Airbnb\u2019nin ilk kanvas\u0131n\u0131 ele alal\u0131m: M\u00fc\u015fteri segmentleri olarak seyahat edenler ve ev sahipleri belirlenmi\u015f; de\u011fer \u00f6nerisi ise \\&#8221;k\u0131sa s\u00fcreli, uygun fiyatl\u0131 ve benzersiz konaklama imk\u00e2n\u0131\\&#8221; \u015feklinde ifade edilmi\u015ftir. Bu \u015fekilde sistemli bir planlama, giri\u015fimin temel ta\u015flar\u0131n\u0131n sa\u011flam at\u0131lmas\u0131n\u0131 ve potansiyel risklerin daha erken fark edilip \u00f6nlem al\u0131nmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n<h2>Ba\u015far\u0131l\u0131 Giri\u015fimler \u0130\u00e7in Kanvas Kullan\u0131m\u0131nda Stratejiler<\/h2>\n<p>\u0130\u015f Modeli Kanvas\u0131\\&#8217;n\u0131 sadece haz\u0131rlamak yeterli de\u011fildir; onu etkin \u015fekilde kullanarak giri\u015fimi s\u00fcrekli g\u00fcncel ve rekabet\u00e7i tutmak gerekir. Bunun i\u00e7in \u00f6ncelikle, pazar ara\u015ft\u0131rmalar\u0131 ve m\u00fc\u015fteri geri bildirimleriyle kanvas\u0131n d\u00fczenli olarak g\u00f6zden ge\u00e7irilmesi \u00f6nerilir. Stratejik olarak, her bir yap\u0131 ta\u015f\u0131ndaki de\u011fi\u015fikliklerin i\u015f modelinin di\u011fer b\u00f6l\u00fcmlerine olas\u0131 etkileri analiz edilmeli, bu sayede b\u00fct\u00fcnsel bir geli\u015fim sa\u011flanmal\u0131d\u0131r.<\/p>\n<p>Tablonun dinamik olarak kullan\u0131lmas\u0131, giri\u015fimcilerin de\u011fi\u015fen pazar ko\u015fullar\u0131na ve m\u00fc\u015fteri beklentilerine daha h\u0131zl\u0131 adapte olmalar\u0131n\u0131 sa\u011flar. \u00d6rne\u011fin, de\u011fer \u00f6nerisi k\u0131sm\u0131nda yap\u0131lan k\u00fc\u00e7\u00fck bir iyile\u015ftirme, m\u00fc\u015fteri ili\u015fkileri ve gelir ak\u0131\u015flar\u0131nda \u00f6nemli olumlu de\u011fi\u015fiklikler do\u011furabilir. Ger\u00e7ek hayatta, bir e\u011fitim platformu m\u00fc\u015fteri segmentlerinde B2B (kurumsal firmalar) alan\u0131na y\u00f6nelirse, de\u011fer \u00f6nerisini \\&#8221;kurumsal e\u011fitimlerde ki\u015fiye \u00f6zel i\u00e7erik\\&#8221; olarak g\u00fcncelleyebilir ve yeni gelir ak\u0131\u015flar\u0131 olu\u015fturabilir.<\/p>\n<p>Ba\u015far\u0131l\u0131 giri\u015fimler, \u0130\u015f Modeli Kanvas\u0131\\&#8217;n\u0131 bir \\&#8221;canl\u0131 belge\\&#8221; gibi kullanarak, ekip i\u00e7i ileti\u015fimi ve ortak vizyonu g\u00fc\u00e7lendirebilirler. \u00d6zellikle ekip \u00e7al\u0131\u015fmalar\u0131 s\u0131ras\u0131nda, farkl\u0131 departmanlar\u0131n kanvas \u00fczerinde ortak g\u00f6r\u00fc\u015f bildirmesi ve s\u00fcrece aktif kat\u0131l\u0131m\u0131 b\u00fcy\u00fck avantaj sa\u011flar. Bu noktada, d\u00fczenli aral\u0131klarla yap\u0131lan kanvas g\u00fcncellemeleri ve senaryo analizleri sayesinde; liderlik, sat\u0131\u015f ve ikna tekniklerinde s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 elde edilebilir.<\/p>\n<p>Sonu\u00e7 olarak, \u0130\u015f Modeli Kanvas\u0131; giri\u015fimcilerin i\u015f fikirlerini yap\u0131land\u0131rmalar\u0131nda, test etmelerinde ve geli\u015ftirmelerinde vazge\u00e7ilmez bir rol \u00fcstlenmektedir. Stratejik ve dinamik bir yakla\u015f\u0131mla kullan\u0131lan kanvas, giri\u015fimlerin h\u0131zl\u0131 de\u011fi\u015fen pazar ko\u015fullar\u0131nda rekabet\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir kalmas\u0131n\u0131 sa\u011flar. Sat\u0131\u015f, ikna ve liderlik odakl\u0131 giri\u015fimcilik e\u011fitimlerinde, kat\u0131l\u0131mc\u0131lar\u0131n bu arac\u0131 etkin kullanmay\u0131 \u00f6\u011frenmeleri, onlar\u0131 uzun vadede ba\u015far\u0131ya bir ad\u0131m daha yakla\u015ft\u0131racakt\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ba\u015far\u0131l\u0131 giri\u015fim i\u00e7in \u0130\u015f Modeli Kanvas\u0131\u2019n\u0131n uygulama yollar\u0131<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[78],"tags":[],"class_list":["post-2695","post","type-post","status-publish","format-standard","hentry","category-is-dunyasi"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"bdpp-medium":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"umitunker","author_link":"https:\/\/umitunker.com\/en\/author\/umitunker\/"},"uagb_comment_info":0,"uagb_excerpt":"Ba\u015far\u0131l\u0131 giri\u015fim i\u00e7in \u0130\u015f Modeli Kanvas\u0131\u2019n\u0131n uygulama yollar\u0131","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ba\u015far\u0131l\u0131 giri\u015fim i\u00e7in \u0130\u015f Modeli Kanvas\u0131\u2019n\u0131n uygulama yollar\u0131\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"umitunker\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"\u00dcmit \u00dcNKER - Sat\u0131\u015f Teknikleri ve \u0130leti\u015fim Y\u00f6netimi\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama - \u00dcmit \u00dcNKER\" \/>\n\t\t<meta property=\"og:description\" content=\"Ba\u015far\u0131l\u0131 giri\u015fim i\u00e7in \u0130\u015f Modeli Kanvas\u0131\u2019n\u0131n uygulama yollar\u0131\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-09-08T09:38:28+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-11-02T15:26:31+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/umitunker\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/umitunker\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@umitunker\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama - \u00dcmit \u00dcNKER\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Ba\u015far\u0131l\u0131 giri\u015fim i\u00e7in \u0130\u015f Modeli Kanvas\u0131\u2019n\u0131n uygulama yollar\u0131\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@umitunker\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/#blogposting\",\"name\":\"\\u0130\\u015f Modeli Kanvas\\u0131 ile Ba\\u015far\\u0131l\\u0131 Giri\\u015fim Planlama - \\u00dcmit \\u00dcNKER\",\"headline\":\"\\u0130\\u015f Modeli Kanvas\\u0131 ile Ba\\u015far\\u0131l\\u0131 Giri\\u015fim Planlama\",\"author\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/umitunker.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/TEDi-Egitim-Logo.png\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#articleImage\",\"width\":464,\"height\":414},\"datePublished\":\"2025-09-08T09:38:28+00:00\",\"dateModified\":\"2025-11-02T15:26:31+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/#webpage\"},\"articleSection\":\"\\u0130\\u015f D\\u00fcnyas\\u0131\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\",\"position\":1,\"name\":\"Ana Sayfa\",\"item\":\"https:\\\/\\\/umitunker.com\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/blog\\\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/blog\\\/\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/umitunker.com\\\/en\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/category\\\/is-dunyasi\\\/\",\"name\":\"\\u0130\\u015f D\\u00fcnyas\\u0131\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\",\"name\":\"Ana Sayfa\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/category\\\/is-dunyasi\\\/\",\"position\":3,\"name\":\"\\u0130\\u015f D\\u00fcnyas\\u0131\",\"item\":\"https:\\\/\\\/umitunker.com\\\/en\\\/category\\\/is-dunyasi\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/\",\"name\":\"\\u0130\\u015f Modeli Kanvas\\u0131 ile Ba\\u015far\\u0131l\\u0131 Giri\\u015fim Planlama\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/blog\\\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/\",\"position\":4,\"name\":\"\\u0130\\u015f Modeli Kanvas\\u0131 ile Ba\\u015far\\u0131l\\u0131 Giri\\u015fim Planlama\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/category\\\/is-dunyasi\\\/\",\"name\":\"\\u0130\\u015f D\\u00fcnyas\\u0131\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#organization\",\"name\":\"\\u00dcmit \\u00dcNKER\",\"description\":\"Sat\\u0131\\u015f Teknikleri ve \\u0130leti\\u015fim Y\\u00f6netimi\",\"url\":\"https:\\\/\\\/umitunker.com\\\/en\\\/\",\"email\":\"info@umitunker.com\",\"telephone\":\"+902129950748\",\"foundingDate\":\"2013-06-13\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/umitunker.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/TEDi-Egitim-Logo.png\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/#organizationLogo\",\"width\":464,\"height\":414},\"image\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/umitunker\",\"https:\\\/\\\/x.com\\\/umitunker\",\"https:\\\/\\\/instagram.com\\\/umit.unker\",\"https:\\\/\\\/tiktok.com\\\/@umitunker\",\"https:\\\/\\\/pinterest.com\\\/umitunker\",\"https:\\\/\\\/youtube.com\\\/umitunker\",\"https:\\\/\\\/linkedin.com\\\/in\\\/umitunker\",\"https:\\\/\\\/tr.wikipedia.org\\\/wiki\\\/ocuklar_Duymasn\"],\"address\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#postaladdress\",\"@type\":\"PostalAddress\",\"streetAddress\":\"Torun Center, Fulya Mah. B\\u00fcy\\u00fckdere Cad. No:74D K:3 Ofis: 10, Torun Center, Fulya Mah. B\\u00fcy\\u00fckdere Cad. No:74D K:3 Ofis: 10\",\"postalCode\":\"34394\",\"addressLocality\":\"\\u0130stanbul\",\"addressRegion\":\"\\u0130stanbul\",\"addressCountry\":\"TR\"},\"taxID\":\"8330519003\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/#author\",\"url\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/\",\"name\":\"umitunker\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/umitunker.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/UU-1-2-scaled.png\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/umitunker\",\"https:\\\/\\\/x.com\\\/umitunker\",\"https:\\\/\\\/instagram.com\\\/umit.unker\",\"https:\\\/\\\/tiktok.com\\\/@umitunker\",\"https:\\\/\\\/pinterest.com\\\/umitunker\",\"https:\\\/\\\/youtube.com\\\/umitunker\",\"https:\\\/\\\/linkedin.com\\\/in\\\/umitunker\"],\"description\":\"T\\u00fcrkiye'nin \\u00f6nde gelen Profesyonel Sat\\u0131\\u015f ve \\u0130leti\\u015fim Stratejileri E\\u011fitmeni ve Yazar\\u0131 olan \\u00dcmit \\u00dcNKER, i\\u015f d\\u00fcnyas\\u0131na y\\u00f6nelik geli\\u015ftirdi\\u011fi tescilli De\\u011fer Odakl\\u0131 Sat\\u0131\\u015f\\u00ae ve MAGNET Modeli\\u2122 gibi \\u00f6zg\\u00fcn metodolojilerle tan\\u0131nmaktad\\u0131r. Sat\\u0131\\u015f stratejileri, ikna teknikleri ve liderlik alanlar\\u0131nda 400.000'den fazla profesyonele e\\u011fitim veren \\u00dcNKER, ayn\\u0131 zamanda Harvard Business Review T\\u00fcrkiye yazar\\u0131 ve TEDx Konu\\u015fmac\\u0131s\\u0131 olarak sekt\\u00f6re vizyon katmaktad\\u0131r. Yapay zeka ve davran\\u0131\\u015f bilimlerini harmanlayarak tasarlad\\u0131\\u011f\\u0131 e\\u011fitim i\\u00e7erikleriyle bireylerin ve kurumlar\\u0131n sat\\u0131\\u015f performans\\u0131 ile stratejik ileti\\u015fim yetkinliklerini en \\u00fcst seviyeye \\u00e7\\u0131karmay\\u0131 hedefleyen \\u00dcNKER, ba\\u015far\\u0131l\\u0131 kariyerinde yazar ve tiyatro\\\/dizi oyuncusu kimliklerini de birle\\u015ftiren \\u00e7ok y\\u00f6nl\\u00fc bir uzmand\\u0131r.\",\"jobTitle\":\"CEO\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"\\u00dcmit \\u00dcNKER\"}],\"award\":[\"Uluslararas\\u0131 E\\u011fitimde \\u00dcst\\u00fcn Liderlik \\u00d6d\\u00fcl\\u00fc\"],\"knowsLanguage\":[\"T\\u00fcrk\\u00e7e\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/#webpage\",\"url\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/\",\"name\":\"\\u0130\\u015f Modeli Kanvas\\u0131 ile Ba\\u015far\\u0131l\\u0131 Giri\\u015fim Planlama - \\u00dcmit \\u00dcNKER\",\"description\":\"Ba\\u015far\\u0131l\\u0131 giri\\u015fim i\\u00e7in \\u0130\\u015f Modeli Kanvas\\u0131\\u2019n\\u0131n uygulama yollar\\u0131\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/is-modeli-kanvasi-ile-basarili-girisim-planlama\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/#author\"},\"datePublished\":\"2025-09-08T09:38:28+00:00\",\"dateModified\":\"2025-11-02T15:26:31+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/umitunker.com\\\/en\\\/\",\"name\":\"\\u00dcmit \\u00dcNKER\",\"alternateName\":\"https:\\\/\\\/tediegitim.com\\\/\",\"description\":\"Sat\\u0131\\u015f Teknikleri ve \\u0130leti\\u015fim Y\\u00f6netimi\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama - \u00dcmit \u00dcNKER<\/title>\n\n","aioseo_head_json":{"title":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama - \u00dcmit \u00dcNKER","description":"Ba\u015far\u0131l\u0131 giri\u015fim i\u00e7in \u0130\u015f Modeli Kanvas\u0131\u2019n\u0131n uygulama yollar\u0131","canonical_url":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/#blogposting","name":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama - \u00dcmit \u00dcNKER","headline":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama","author":{"@id":"https:\/\/umitunker.com\/en\/author\/umitunker\/#author"},"publisher":{"@id":"https:\/\/umitunker.com\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/TEDi-Egitim-Logo.png","@id":"https:\/\/umitunker.com\/en\/#articleImage","width":464,"height":414},"datePublished":"2025-09-08T09:38:28+00:00","dateModified":"2025-11-02T15:26:31+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/#webpage"},"isPartOf":{"@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/#webpage"},"articleSection":"\u0130\u015f D\u00fcnyas\u0131"},{"@type":"BreadcrumbList","@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en","position":1,"name":"Ana Sayfa","item":"https:\/\/umitunker.com\/en","nextItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/blog\/","name":"Blog"}},{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/blog\/","position":2,"name":"Blog","item":"https:\/\/umitunker.com\/en\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/","name":"\u0130\u015f D\u00fcnyas\u0131"},"previousItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en","name":"Ana Sayfa"}},{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/","position":3,"name":"\u0130\u015f D\u00fcnyas\u0131","item":"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/","nextItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/","name":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama"},"previousItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/blog\/","name":"Blog"}},{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/","position":4,"name":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama","previousItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/","name":"\u0130\u015f D\u00fcnyas\u0131"}}]},{"@type":"Organization","@id":"https:\/\/umitunker.com\/en\/#organization","name":"\u00dcmit \u00dcNKER","description":"Sat\u0131\u015f Teknikleri ve \u0130leti\u015fim Y\u00f6netimi","url":"https:\/\/umitunker.com\/en\/","email":"info@umitunker.com","telephone":"+902129950748","foundingDate":"2013-06-13","logo":{"@type":"ImageObject","url":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/TEDi-Egitim-Logo.png","@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/#organizationLogo","width":464,"height":414},"image":{"@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/#organizationLogo"},"sameAs":["https:\/\/facebook.com\/umitunker","https:\/\/x.com\/umitunker","https:\/\/instagram.com\/umit.unker","https:\/\/tiktok.com\/@umitunker","https:\/\/pinterest.com\/umitunker","https:\/\/youtube.com\/umitunker","https:\/\/linkedin.com\/in\/umitunker","https:\/\/tr.wikipedia.org\/wiki\/ocuklar_Duymasn"],"address":{"@id":"https:\/\/umitunker.com\/en\/#postaladdress","@type":"PostalAddress","streetAddress":"Torun Center, Fulya Mah. B\u00fcy\u00fckdere Cad. No:74D K:3 Ofis: 10, Torun Center, Fulya Mah. B\u00fcy\u00fckdere Cad. No:74D K:3 Ofis: 10","postalCode":"34394","addressLocality":"\u0130stanbul","addressRegion":"\u0130stanbul","addressCountry":"TR"},"taxID":"8330519003"},{"@type":"Person","@id":"https:\/\/umitunker.com\/en\/author\/umitunker\/#author","url":"https:\/\/umitunker.com\/en\/author\/umitunker\/","name":"umitunker","image":{"@type":"ImageObject","url":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/UU-1-2-scaled.png"},"sameAs":["https:\/\/facebook.com\/umitunker","https:\/\/x.com\/umitunker","https:\/\/instagram.com\/umit.unker","https:\/\/tiktok.com\/@umitunker","https:\/\/pinterest.com\/umitunker","https:\/\/youtube.com\/umitunker","https:\/\/linkedin.com\/in\/umitunker"],"description":"T\u00fcrkiye'nin \u00f6nde gelen Profesyonel Sat\u0131\u015f ve \u0130leti\u015fim Stratejileri E\u011fitmeni ve Yazar\u0131 olan \u00dcmit \u00dcNKER, i\u015f d\u00fcnyas\u0131na y\u00f6nelik geli\u015ftirdi\u011fi tescilli De\u011fer Odakl\u0131 Sat\u0131\u015f\u00ae ve MAGNET Modeli\u2122 gibi \u00f6zg\u00fcn metodolojilerle tan\u0131nmaktad\u0131r. Sat\u0131\u015f stratejileri, ikna teknikleri ve liderlik alanlar\u0131nda 400.000'den fazla profesyonele e\u011fitim veren \u00dcNKER, ayn\u0131 zamanda Harvard Business Review T\u00fcrkiye yazar\u0131 ve TEDx Konu\u015fmac\u0131s\u0131 olarak sekt\u00f6re vizyon katmaktad\u0131r. Yapay zeka ve davran\u0131\u015f bilimlerini harmanlayarak tasarlad\u0131\u011f\u0131 e\u011fitim i\u00e7erikleriyle bireylerin ve kurumlar\u0131n sat\u0131\u015f performans\u0131 ile stratejik ileti\u015fim yetkinliklerini en \u00fcst seviyeye \u00e7\u0131karmay\u0131 hedefleyen \u00dcNKER, ba\u015far\u0131l\u0131 kariyerinde yazar ve tiyatro\/dizi oyuncusu kimliklerini de birle\u015ftiren \u00e7ok y\u00f6nl\u00fc bir uzmand\u0131r.","jobTitle":"CEO","alumniOf":[{"@type":"EducationalOrganization","name":"\u00dcmit \u00dcNKER"}],"award":["Uluslararas\u0131 E\u011fitimde \u00dcst\u00fcn Liderlik \u00d6d\u00fcl\u00fc"],"knowsLanguage":["T\u00fcrk\u00e7e"]},{"@type":"WebPage","@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/#webpage","url":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/","name":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama - \u00dcmit \u00dcNKER","description":"Ba\u015far\u0131l\u0131 giri\u015fim i\u00e7in \u0130\u015f Modeli Kanvas\u0131\u2019n\u0131n uygulama yollar\u0131","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/umitunker.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/#breadcrumblist"},"author":{"@id":"https:\/\/umitunker.com\/en\/author\/umitunker\/#author"},"creator":{"@id":"https:\/\/umitunker.com\/en\/author\/umitunker\/#author"},"datePublished":"2025-09-08T09:38:28+00:00","dateModified":"2025-11-02T15:26:31+00:00"},{"@type":"WebSite","@id":"https:\/\/umitunker.com\/en\/#website","url":"https:\/\/umitunker.com\/en\/","name":"\u00dcmit \u00dcNKER","alternateName":"https:\/\/tediegitim.com\/","description":"Sat\u0131\u015f Teknikleri ve \u0130leti\u015fim Y\u00f6netimi","inLanguage":"en-US","publisher":{"@id":"https:\/\/umitunker.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"\u00dcmit \u00dcNKER - Sat\u0131\u015f Teknikleri ve \u0130leti\u015fim Y\u00f6netimi","og:type":"article","og:title":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama - \u00dcmit \u00dcNKER","og:description":"Ba\u015far\u0131l\u0131 giri\u015fim i\u00e7in \u0130\u015f Modeli Kanvas\u0131\u2019n\u0131n uygulama yollar\u0131","og:url":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/","og:image":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png","og:image:secure_url":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png","article:published_time":"2025-09-08T09:38:28+00:00","article:modified_time":"2025-11-02T15:26:31+00:00","article:publisher":"https:\/\/facebook.com\/umitunker","article:author":"https:\/\/facebook.com\/umitunker","twitter:card":"summary_large_image","twitter:site":"@umitunker","twitter:title":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama - \u00dcmit \u00dcNKER","twitter:description":"Ba\u015far\u0131l\u0131 giri\u015fim i\u00e7in \u0130\u015f Modeli Kanvas\u0131\u2019n\u0131n uygulama yollar\u0131","twitter:creator":"@umitunker","twitter:image":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png"},"aioseo_meta_data":{"post_id":"2695","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-13 21:23:07","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2025-10-13 21:09:25","updated":"2025-11-03 12:17:05"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/umitunker.com\/en\" title=\"Ana Sayfa\">Ana Sayfa<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/umitunker.com\/en\/blog\/\" title=\"Blog\">Blog<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/\" title=\"\u0130\u015f D\u00fcnyas\u0131\">\u0130\u015f D\u00fcnyas\u0131<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/\" title=\"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama\">\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama<\/a>\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Ana Sayfa","link":"https:\/\/umitunker.com\/en"},{"label":"Blog","link":"https:\/\/umitunker.com\/en\/blog\/"},{"label":"\u0130\u015f D\u00fcnyas\u0131","link":"https:\/\/umitunker.com\/en\/category\/is-dunyasi\/"},{"label":"\u0130\u015f Modeli Kanvas\u0131 ile Ba\u015far\u0131l\u0131 Giri\u015fim Planlama","link":"https:\/\/umitunker.com\/en\/is-modeli-kanvasi-ile-basarili-girisim-planlama\/"}],"_links":{"self":[{"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/posts\/2695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/comments?post=2695"}],"version-history":[{"count":0,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/posts\/2695\/revisions"}],"wp:attachment":[{"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/media?parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/categories?post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/tags?post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}