{"id":4653,"date":"2026-04-17T11:27:57","date_gmt":"2026-04-17T11:27:57","guid":{"rendered":"https:\/\/umitunker.com\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/"},"modified":"2026-04-17T11:27:57","modified_gmt":"2026-04-17T11:27:57","slug":"a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar","status":"publish","type":"post","link":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/","title":{"rendered":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli"},"content":{"rendered":"<p>\u0130\u00e7erik bulunamad\u0131.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik bulunamad\u0131.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4653","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"bdpp-medium":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"umitunker","author_link":"https:\/\/umitunker.com\/en\/author\/umitunker\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0130\u00e7erik bulunamad\u0131.","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A\/B testleriyle dijital m\u00fc\u015fteri deneyimlerini optimize ederek,\u8f6c\u6362\u4e2d...\u8bf7\u7a0d\u5019\u3002\uff08\u6ce8\u610f\uff1a\u6b64\u4e2d\u95f4\u6587\u672c\u4e3a\u4e2d\u6587\u89e3\u91ca\u6027\u6587\u5b57\uff0c\u5b9e\u9645\u8fd4\u56de\u5185\u5bb9\u5c06\u4e3a\u76ee\u6807\u8bed\u8a00JSON\u683c\u5f0f\uff09{\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"umitunker\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"\u00dcmit \u00dcNKER - Sat\u0131\u015f Teknikleri ve \u0130leti\u015fim Y\u00f6netimi\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli - \u00dcmit \u00dcNKER\" \/>\n\t\t<meta property=\"og:description\" content=\"A\/B testleriyle dijital m\u00fc\u015fteri deneyimlerini optimize ederek,\u8f6c\u6362\u4e2d...\u8bf7\u7a0d\u5019\u3002\uff08\u6ce8\u610f\uff1a\u6b64\u4e2d\u95f4\u6587\u672c\u4e3a\u4e2d\u6587\u89e3\u91ca\u6027\u6587\u5b57\uff0c\u5b9e\u9645\u8fd4\u56de\u5185\u5bb9\u5c06\u4e3a\u76ee\u6807\u8bed\u8a00JSON\u683c\u5f0f\uff09{\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-04-17T11:27:57+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-04-17T11:27:57+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/umitunker\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/umitunker\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@umitunker\" \/>\n\t\t<meta name=\"twitter:title\" content=\"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli - \u00dcmit \u00dcNKER\" \/>\n\t\t<meta name=\"twitter:description\" content=\"A\/B testleriyle dijital m\u00fc\u015fteri deneyimlerini optimize ederek,\u8f6c\u6362\u4e2d...\u8bf7\u7a0d\u5019\u3002\uff08\u6ce8\u610f\uff1a\u6b64\u4e2d\u95f4\u6587\u672c\u4e3a\u4e2d\u6587\u89e3\u91ca\u6027\u6587\u5b57\uff0c\u5b9e\u9645\u8fd4\u56de\u5185\u5bb9\u5c06\u4e3a\u76ee\u6807\u8bed\u8a00JSON\u683c\u5f0f\uff09{\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@umitunker\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/#blogposting\",\"name\":\"A\\\/B Testlerin Dijital M\\u00fc\\u015fteri Yolculuk \\u0130yile\\u015ftirme Potansiyeli - \\u00dcmit \\u00dcNKER\",\"headline\":\"A\\\/B Testlerin Dijital M\\u00fc\\u015fteri Yolculuk \\u0130yile\\u015ftirme Potansiyeli\",\"author\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/umitunker.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/TEDi-Egitim-Logo.png\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#articleImage\",\"width\":464,\"height\":414},\"datePublished\":\"2026-04-17T11:27:57+00:00\",\"dateModified\":\"2026-04-17T11:27:57+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/#webpage\"},\"articleSection\":\"Blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\",\"position\":1,\"name\":\"Ana Sayfa\",\"item\":\"https:\\\/\\\/umitunker.com\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/blog\\\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/blog\\\/\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/umitunker.com\\\/en\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/category\\\/blog\\\/\",\"name\":\"Blog\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\",\"name\":\"Ana Sayfa\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/category\\\/blog\\\/\",\"position\":3,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/umitunker.com\\\/en\\\/category\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/\",\"name\":\"A\\\/B Testlerin Dijital M\\u00fc\\u015fteri Yolculuk \\u0130yile\\u015ftirme Potansiyeli\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/blog\\\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/\",\"position\":4,\"name\":\"A\\\/B Testlerin Dijital M\\u00fc\\u015fteri Yolculuk \\u0130yile\\u015ftirme Potansiyeli\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/category\\\/blog\\\/\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#organization\",\"name\":\"\\u00dcmit \\u00dcNKER\",\"description\":\"Sat\\u0131\\u015f Teknikleri ve \\u0130leti\\u015fim Y\\u00f6netimi\",\"url\":\"https:\\\/\\\/umitunker.com\\\/en\\\/\",\"email\":\"info@umitunker.com\",\"telephone\":\"+902129950748\",\"foundingDate\":\"2013-06-13\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/umitunker.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/TEDi-Egitim-Logo.png\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/#organizationLogo\",\"width\":464,\"height\":414},\"image\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/umitunker\",\"https:\\\/\\\/x.com\\\/umitunker\",\"https:\\\/\\\/instagram.com\\\/umit.unker\",\"https:\\\/\\\/tiktok.com\\\/@umitunker\",\"https:\\\/\\\/pinterest.com\\\/umitunker\",\"https:\\\/\\\/youtube.com\\\/umitunker\",\"https:\\\/\\\/linkedin.com\\\/in\\\/umitunker\",\"https:\\\/\\\/tr.wikipedia.org\\\/wiki\\\/ocuklar_Duymasn\"],\"address\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#postaladdress\",\"@type\":\"PostalAddress\",\"streetAddress\":\"Torun Center, Fulya Mah. B\\u00fcy\\u00fckdere Cad. No:74D K:3 Ofis: 10, Torun Center, Fulya Mah. B\\u00fcy\\u00fckdere Cad. No:74D K:3 Ofis: 10\",\"postalCode\":\"34394\",\"addressLocality\":\"\\u0130stanbul\",\"addressRegion\":\"\\u0130stanbul\",\"addressCountry\":\"TR\"},\"taxID\":\"8330519003\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/#author\",\"url\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/\",\"name\":\"umitunker\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/umitunker.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/UU-1-2-scaled.png\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/umitunker\",\"https:\\\/\\\/x.com\\\/umitunker\",\"https:\\\/\\\/instagram.com\\\/umit.unker\",\"https:\\\/\\\/tiktok.com\\\/@umitunker\",\"https:\\\/\\\/pinterest.com\\\/umitunker\",\"https:\\\/\\\/youtube.com\\\/umitunker\",\"https:\\\/\\\/linkedin.com\\\/in\\\/umitunker\"],\"description\":\"T\\u00fcrkiye'nin \\u00f6nde gelen Profesyonel Sat\\u0131\\u015f ve \\u0130leti\\u015fim Stratejileri E\\u011fitmeni ve Yazar\\u0131 olan \\u00dcmit \\u00dcNKER, i\\u015f d\\u00fcnyas\\u0131na y\\u00f6nelik geli\\u015ftirdi\\u011fi tescilli De\\u011fer Odakl\\u0131 Sat\\u0131\\u015f\\u00ae ve MAGNET Modeli\\u2122 gibi \\u00f6zg\\u00fcn metodolojilerle tan\\u0131nmaktad\\u0131r. Sat\\u0131\\u015f stratejileri, ikna teknikleri ve liderlik alanlar\\u0131nda 400.000'den fazla profesyonele e\\u011fitim veren \\u00dcNKER, ayn\\u0131 zamanda Harvard Business Review T\\u00fcrkiye yazar\\u0131 ve TEDx Konu\\u015fmac\\u0131s\\u0131 olarak sekt\\u00f6re vizyon katmaktad\\u0131r. Yapay zeka ve davran\\u0131\\u015f bilimlerini harmanlayarak tasarlad\\u0131\\u011f\\u0131 e\\u011fitim i\\u00e7erikleriyle bireylerin ve kurumlar\\u0131n sat\\u0131\\u015f performans\\u0131 ile stratejik ileti\\u015fim yetkinliklerini en \\u00fcst seviyeye \\u00e7\\u0131karmay\\u0131 hedefleyen \\u00dcNKER, ba\\u015far\\u0131l\\u0131 kariyerinde yazar ve tiyatro\\\/dizi oyuncusu kimliklerini de birle\\u015ftiren \\u00e7ok y\\u00f6nl\\u00fc bir uzmand\\u0131r.\",\"jobTitle\":\"CEO\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"\\u00dcmit \\u00dcNKER\"}],\"award\":[\"Uluslararas\\u0131 E\\u011fitimde \\u00dcst\\u00fcn Liderlik \\u00d6d\\u00fcl\\u00fc\"],\"knowsLanguage\":[\"T\\u00fcrk\\u00e7e\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/#webpage\",\"url\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/\",\"name\":\"A\\\/B Testlerin Dijital M\\u00fc\\u015fteri Yolculuk \\u0130yile\\u015ftirme Potansiyeli - \\u00dcmit \\u00dcNKER\",\"description\":\"A\\\/B testleriyle dijital m\\u00fc\\u015fteri deneyimlerini optimize ederek,\\u8f6c\\u6362\\u4e2d...\\u8bf7\\u7a0d\\u5019\\u3002\\uff08\\u6ce8\\u610f\\uff1a\\u6b64\\u4e2d\\u95f4\\u6587\\u672c\\u4e3a\\u4e2d\\u6587\\u89e3\\u91ca\\u6027\\u6587\\u5b57\\uff0c\\u5b9e\\u9645\\u8fd4\\u56de\\u5185\\u5bb9\\u5c06\\u4e3a\\u76ee\\u6807\\u8bed\\u8a00JSON\\u683c\\u5f0f\\uff09{\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/author\\\/umitunker\\\/#author\"},\"datePublished\":\"2026-04-17T11:27:57+00:00\",\"dateModified\":\"2026-04-17T11:27:57+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/umitunker.com\\\/en\\\/\",\"name\":\"\\u00dcmit \\u00dcNKER\",\"alternateName\":\"https:\\\/\\\/tediegitim.com\\\/\",\"description\":\"Sat\\u0131\\u015f Teknikleri ve \\u0130leti\\u015fim Y\\u00f6netimi\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/umitunker.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli - \u00dcmit \u00dcNKER<\/title>\n\n","aioseo_head_json":{"title":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli - \u00dcmit \u00dcNKER","description":"A\/B testleriyle dijital m\u00fc\u015fteri deneyimlerini optimize ederek,\u8f6c\u6362\u4e2d...\u8bf7\u7a0d\u5019\u3002\uff08\u6ce8\u610f\uff1a\u6b64\u4e2d\u95f4\u6587\u672c\u4e3a\u4e2d\u6587\u89e3\u91ca\u6027\u6587\u5b57\uff0c\u5b9e\u9645\u8fd4\u56de\u5185\u5bb9\u5c06\u4e3a\u76ee\u6807\u8bed\u8a00JSON\u683c\u5f0f\uff09{","canonical_url":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/#blogposting","name":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli - \u00dcmit \u00dcNKER","headline":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli","author":{"@id":"https:\/\/umitunker.com\/en\/author\/umitunker\/#author"},"publisher":{"@id":"https:\/\/umitunker.com\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/TEDi-Egitim-Logo.png","@id":"https:\/\/umitunker.com\/en\/#articleImage","width":464,"height":414},"datePublished":"2026-04-17T11:27:57+00:00","dateModified":"2026-04-17T11:27:57+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/#webpage"},"isPartOf":{"@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/#webpage"},"articleSection":"Blog"},{"@type":"BreadcrumbList","@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en","position":1,"name":"Ana Sayfa","item":"https:\/\/umitunker.com\/en","nextItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/blog\/","name":"Blog"}},{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/blog\/","position":2,"name":"Blog","item":"https:\/\/umitunker.com\/en\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/category\/blog\/","name":"Blog"},"previousItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en","name":"Ana Sayfa"}},{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/category\/blog\/","position":3,"name":"Blog","item":"https:\/\/umitunker.com\/en\/category\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/","name":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli"},"previousItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/blog\/","name":"Blog"}},{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/","position":4,"name":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli","previousItem":{"@type":"ListItem","@id":"https:\/\/umitunker.com\/en\/category\/blog\/","name":"Blog"}}]},{"@type":"Organization","@id":"https:\/\/umitunker.com\/en\/#organization","name":"\u00dcmit \u00dcNKER","description":"Sat\u0131\u015f Teknikleri ve \u0130leti\u015fim Y\u00f6netimi","url":"https:\/\/umitunker.com\/en\/","email":"info@umitunker.com","telephone":"+902129950748","foundingDate":"2013-06-13","logo":{"@type":"ImageObject","url":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/TEDi-Egitim-Logo.png","@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/#organizationLogo","width":464,"height":414},"image":{"@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/#organizationLogo"},"sameAs":["https:\/\/facebook.com\/umitunker","https:\/\/x.com\/umitunker","https:\/\/instagram.com\/umit.unker","https:\/\/tiktok.com\/@umitunker","https:\/\/pinterest.com\/umitunker","https:\/\/youtube.com\/umitunker","https:\/\/linkedin.com\/in\/umitunker","https:\/\/tr.wikipedia.org\/wiki\/ocuklar_Duymasn"],"address":{"@id":"https:\/\/umitunker.com\/en\/#postaladdress","@type":"PostalAddress","streetAddress":"Torun Center, Fulya Mah. B\u00fcy\u00fckdere Cad. No:74D K:3 Ofis: 10, Torun Center, Fulya Mah. B\u00fcy\u00fckdere Cad. No:74D K:3 Ofis: 10","postalCode":"34394","addressLocality":"\u0130stanbul","addressRegion":"\u0130stanbul","addressCountry":"TR"},"taxID":"8330519003"},{"@type":"Person","@id":"https:\/\/umitunker.com\/en\/author\/umitunker\/#author","url":"https:\/\/umitunker.com\/en\/author\/umitunker\/","name":"umitunker","image":{"@type":"ImageObject","url":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/UU-1-2-scaled.png"},"sameAs":["https:\/\/facebook.com\/umitunker","https:\/\/x.com\/umitunker","https:\/\/instagram.com\/umit.unker","https:\/\/tiktok.com\/@umitunker","https:\/\/pinterest.com\/umitunker","https:\/\/youtube.com\/umitunker","https:\/\/linkedin.com\/in\/umitunker"],"description":"T\u00fcrkiye'nin \u00f6nde gelen Profesyonel Sat\u0131\u015f ve \u0130leti\u015fim Stratejileri E\u011fitmeni ve Yazar\u0131 olan \u00dcmit \u00dcNKER, i\u015f d\u00fcnyas\u0131na y\u00f6nelik geli\u015ftirdi\u011fi tescilli De\u011fer Odakl\u0131 Sat\u0131\u015f\u00ae ve MAGNET Modeli\u2122 gibi \u00f6zg\u00fcn metodolojilerle tan\u0131nmaktad\u0131r. Sat\u0131\u015f stratejileri, ikna teknikleri ve liderlik alanlar\u0131nda 400.000'den fazla profesyonele e\u011fitim veren \u00dcNKER, ayn\u0131 zamanda Harvard Business Review T\u00fcrkiye yazar\u0131 ve TEDx Konu\u015fmac\u0131s\u0131 olarak sekt\u00f6re vizyon katmaktad\u0131r. Yapay zeka ve davran\u0131\u015f bilimlerini harmanlayarak tasarlad\u0131\u011f\u0131 e\u011fitim i\u00e7erikleriyle bireylerin ve kurumlar\u0131n sat\u0131\u015f performans\u0131 ile stratejik ileti\u015fim yetkinliklerini en \u00fcst seviyeye \u00e7\u0131karmay\u0131 hedefleyen \u00dcNKER, ba\u015far\u0131l\u0131 kariyerinde yazar ve tiyatro\/dizi oyuncusu kimliklerini de birle\u015ftiren \u00e7ok y\u00f6nl\u00fc bir uzmand\u0131r.","jobTitle":"CEO","alumniOf":[{"@type":"EducationalOrganization","name":"\u00dcmit \u00dcNKER"}],"award":["Uluslararas\u0131 E\u011fitimde \u00dcst\u00fcn Liderlik \u00d6d\u00fcl\u00fc"],"knowsLanguage":["T\u00fcrk\u00e7e"]},{"@type":"WebPage","@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/#webpage","url":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/","name":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli - \u00dcmit \u00dcNKER","description":"A\/B testleriyle dijital m\u00fc\u015fteri deneyimlerini optimize ederek,\u8f6c\u6362\u4e2d...\u8bf7\u7a0d\u5019\u3002\uff08\u6ce8\u610f\uff1a\u6b64\u4e2d\u95f4\u6587\u672c\u4e3a\u4e2d\u6587\u89e3\u91ca\u6027\u6587\u5b57\uff0c\u5b9e\u9645\u8fd4\u56de\u5185\u5bb9\u5c06\u4e3a\u76ee\u6807\u8bed\u8a00JSON\u683c\u5f0f\uff09{","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/umitunker.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/#breadcrumblist"},"author":{"@id":"https:\/\/umitunker.com\/en\/author\/umitunker\/#author"},"creator":{"@id":"https:\/\/umitunker.com\/en\/author\/umitunker\/#author"},"datePublished":"2026-04-17T11:27:57+00:00","dateModified":"2026-04-17T11:27:57+00:00"},{"@type":"WebSite","@id":"https:\/\/umitunker.com\/en\/#website","url":"https:\/\/umitunker.com\/en\/","name":"\u00dcmit \u00dcNKER","alternateName":"https:\/\/tediegitim.com\/","description":"Sat\u0131\u015f Teknikleri ve \u0130leti\u015fim Y\u00f6netimi","inLanguage":"en-US","publisher":{"@id":"https:\/\/umitunker.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"\u00dcmit \u00dcNKER - Sat\u0131\u015f Teknikleri ve \u0130leti\u015fim Y\u00f6netimi","og:type":"article","og:title":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli - \u00dcmit \u00dcNKER","og:description":"A\/B testleriyle dijital m\u00fc\u015fteri deneyimlerini optimize ederek,\u8f6c\u6362\u4e2d...\u8bf7\u7a0d\u5019\u3002\uff08\u6ce8\u610f\uff1a\u6b64\u4e2d\u95f4\u6587\u672c\u4e3a\u4e2d\u6587\u89e3\u91ca\u6027\u6587\u5b57\uff0c\u5b9e\u9645\u8fd4\u56de\u5185\u5bb9\u5c06\u4e3a\u76ee\u6807\u8bed\u8a00JSON\u683c\u5f0f\uff09{","og:url":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/","og:image":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png","og:image:secure_url":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png","article:published_time":"2026-04-17T11:27:57+00:00","article:modified_time":"2026-04-17T11:27:57+00:00","article:publisher":"https:\/\/facebook.com\/umitunker","article:author":"https:\/\/facebook.com\/umitunker","twitter:card":"summary_large_image","twitter:site":"@umitunker","twitter:title":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli - \u00dcmit \u00dcNKER","twitter:description":"A\/B testleriyle dijital m\u00fc\u015fteri deneyimlerini optimize ederek,\u8f6c\u6362\u4e2d...\u8bf7\u7a0d\u5019\u3002\uff08\u6ce8\u610f\uff1a\u6b64\u4e2d\u95f4\u6587\u672c\u4e3a\u4e2d\u6587\u89e3\u91ca\u6027\u6587\u5b57\uff0c\u5b9e\u9645\u8fd4\u56de\u5185\u5bb9\u5c06\u4e3a\u76ee\u6807\u8bed\u8a00JSON\u683c\u5f0f\uff09{","twitter:creator":"@umitunker","twitter:image":"https:\/\/umitunker.com\/wp-content\/uploads\/2025\/10\/MAGNET-MODELI\u2122-EGITIMI-1024-x-1024-piksel-2-scaled.png"},"aioseo_meta_data":{"post_id":"4653","title":null,"description":"A\/B testleriyle dijital m\u00fc\u015fteri deneyimlerini optimize ederek,\u8f6c\u6362\u4e2d...\u8bf7\u7a0d\u5019\u3002\uff08\u6ce8\u610f\uff1a\u6b64\u4e2d\u95f4\u6587\u672c\u4e3a\u4e2d\u6587\u89e3\u91ca\u6027\u6587\u5b57\uff0c\u5b9e\u9645\u8fd4\u56de\u5185\u5bb9\u5c06\u4e3a\u76ee\u6807\u8bed\u8a00JSON\u683c\u5f0f\uff09{","keywords":null,"keyphrases":{"focus":{"keyphrase":"dijital mu\u032es\u0327teri yolculuklar\u0131n\u0131 iyiles\u0327tirmek ic\u0327in a\/b testinin faydalar\u0131","score":0,"analysis":[]}},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-04-17 12:24:00","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2026-04-17 11:27:57","updated":"2026-04-17 12:27:06"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/umitunker.com\/en\" title=\"Ana Sayfa\">Ana Sayfa<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/umitunker.com\/en\/blog\/\" title=\"Blog\">Blog<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/umitunker.com\/en\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/\" title=\"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli\">A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli<\/a>\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Ana Sayfa","link":"https:\/\/umitunker.com\/en"},{"label":"Blog","link":"https:\/\/umitunker.com\/en\/blog\/"},{"label":"Blog","link":"https:\/\/umitunker.com\/en\/category\/blog\/"},{"label":"A\/B Testlerin Dijital M\u00fc\u015fteri Yolculuk \u0130yile\u015ftirme Potansiyeli","link":"https:\/\/umitunker.com\/en\/a-b-testleri-dijital-musteri-yolu-iyilestirmek-icin-faydalar\/"}],"_links":{"self":[{"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/posts\/4653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/comments?post=4653"}],"version-history":[{"count":0,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/posts\/4653\/revisions"}],"wp:attachment":[{"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/media?parent=4653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/categories?post=4653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/umitunker.com\/en\/wp-json\/wp\/v2\/tags?post=4653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}